Whether you have a travel blog, an ecommerce store, a service-based business or some other kind of enterprise, a website is vital. However, this doesn’t necessarily mean investing large sums of your hard-earned cash to hire a website designer.
Building a website is actually easier than you might think. Thanks to the range of tools and platforms now available, you can build your own site at very little cost and with limited technical knowledge. Here are 8 great reasons why you should build your own website rather than hiring a designer.
Hiring a website designer to build your site can be quite expensive. A few years ago this cost was more than justified: creating a website required coding and a high degree of technical skill, which professionals would study for years to obtain. However, now it is possible to build your own site, even if you have a limited degree of technical knowledge. Thanks to the range of website builders that are now available, you can easily create your own site, saving you significant amounts of money that you can then invest in other parts of your business.
Building your own site gives you ultimate creative control over the process. When you hire a developer to make your site, usually there are long processes of consultation when you explain your vision to the designer. However well you to explain it, however, it can be very diffcult to fully convey your wishes to someone else. Additionally, some website designers have their own set ideas about how things should be done, or may ne accustomed to doing things a certain way. The end result is that it is not uncommon for your site to end up being different to how you pictured it. This may lead to rounds of revisions, and you still may not get the site you want at the end of the day. The only way to make sure you have complete creative control and that your vision is executed is to build your site yourself.
Another factor to keep in mind is that when you hire a web designer they often build the site in a way that it is difficult for you to access it or make any changes. If the site is created using coding, even the smallest edit will require professional expertise. That means that as time goes on and you would like to make small updates to your site, which is important to ensure your web presence stays current and effective, you’ll need to hire a web developer to do so, costing yet more time and money. On the other hand, if you’ve built your site on a user-friendly platform, updating it will be a breeze.
Creating your own website is relatively easy. However it does require some degree of technical knowledge, which is something you’ll need to learn if you don’t have any experience in this area. This isn’t too difficult to do, though it does take some time and commitment to do so. At the end of this, you’ll not only have created your own site, but you’ll have learnt a new skill. You’ll also have a range of associated skills, like design and SEO. If your SEO expertise is lacking, there are some great SEO blogs you can follow to build your knowledge in this important area. And you never know when you may need a handy skill like knowing how to build a website from scratch!
You may be hesitant to build your own website because you’re not a particularly creative person. You may think you need to be creative and have a flair for design to build a site. However, website builders typically come with a range of templates that you can choose between. This means that even if this is not your forte at all, all you need to do is drag and drop your content into the template, and you’ll have a well-designed, professional looking site.
However, just because you’re using templates doesn’t mean you’ll end up with a site that looks like everyone else’s. Or worse, a site that is a carbon copy of your main competitor’s! First of all, most website builders have a wide range of templates. Wix has over 500 templates to choose from, in fact. Additionally, even within these
templates you’ll be able to customise by choosing your own fonts and other design elements.
In 2020, there is probably nothing which represents your business more than your website. People look up your site to learn more about your business, and often it is the first impression they may have of your company after finding you online. This means that your site should absolutely convey your messaging, tone, voice and branding. You know these elements better than anyone ever could, making you the best person to design your site!
As we’ve already covered, website builders allow business owners and managers who have limited technical experience to build their own site relatively easily and cheaply. These platforms have a great deal in common: they generally have user-friendly drag and drop interfaces, working with templates that you can choose between. However there is also some big differences between the large number of website builders and their various pricing plans that are no available. This means whatever your budget, requirements, technical skill and desired level of customisation, you’ll be able to find the ideal option for you.